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Embracing Diversity, Equity, and Inclusion: JAN's Commitment to Celebrating Beauty in Every Shade

Embracing DEI in Skincare: JAN's Commitment to Overcoming Challenges


Diversity, equity, and inclusion (DEI) are fundamental principles that have roots in the 1960s civil rights movement in the United States. However, the beauty industry has been slow to fully embody these principles. For decades, traditional beauty brands have focused on a limited range of skin tones, perpetuating narrow beauty standards and leaving many individuals feeling excluded and underrepresented. In this blog, we delve into the importance of DEI in skincare, explore why the industry has been lacking in this aspect, and discuss how JAN is committed to overcoming these challenges.

Different skin tone
Diversity of Skin Tone

1. Embracing Skin Diversity: Celebrating the Tapestry of Humanity


Our skin is as unique as our fingerprints, representing the beautiful tapestry of humanity. Embracing skin diversity means recognizing and celebrating the plethora of skin tones, types, and conditions that exist. However, traditional beauty brands have often adhered to narrow beauty standards, focusing on a limited range of skin tones and perpetuating a one-size-fits-all approach. This has left many individuals feeling excluded and underrepresented.



JAN's View: Challenging Beauty Standards and Celebrating All Skin Tones:


At JAN, we challenge traditional beauty standards and embrace the notion that all skin tones are beautiful. Whether it's fair or tan, we believe that healthy skin is what truly matters. Our products cater to a wide range of skin tones and address specific concerns, empowering individuals to feel confident and comfortable in their own skin. For example, our APA Complete series is designed to protect the skin from light damage that could eventually develop pigmentation issues or even cancer, regardless of light or dark skin tone. We also provide foundation options that cater to different color tones, ensuring that everyone can find a perfect match.


2. Equity in Access to Skincare: Ensuring Fair and Equal Opportunities


Equity ensures that everyone has fair and equal access to quality skincare. Unfortunately, traditional beauty brands have struggled to address the systemic barriers that prevent certain communities from accessing the products, knowledge, and resources they need. Limited representation, lack of affordability, and inadequate marketing outreach have contributed to inequitable access to skincare solutions.


JAN's View: Transparency, Workshops, and Outreach Efforts


We recognize the importance of equity in skincare access. At JAN, we strive to create transparency and ensure equal opportunities for everyone. Our website provides public access to all product information, enabling individuals to make informed choices. Moreover, we conduct skincare workshops that are open to the general public, aiming to educate and empower individuals from all backgrounds. Additionally, we actively collaborate with community organizations to provide skincare workshops to underprivileged communities, such as our recent DIY workshop for ethnic minorities in Hong Kong.


3. Inclusion in Skincare Representation: Amplifying Diverse Faces and Experiences


Inclusion means creating a space where everyone feels seen, heard, and represented. However, traditional beauty brands have often fallen short in showcasing diverse faces, stories, and experiences in their marketing campaigns, product development, and brand messaging. This lack of representation has reinforced narrow beauty ideals and perpetuated feelings of exclusion among consumers.

A man is doing a mask
Men's skincare

JAN's View: Listening to Our Diverse Customer Base


We believe in creating a space that celebrates diversity and inclusivity. At JAN, we actively seek feedback from our diverse customer base, ensuring that their voices are heard and their needs are addressed. Our customers come from different cultures and backgrounds, providing us with invaluable insights and perspectives. Moreover, our tailor-made service allows us to create personalized formulations that cater to individual requirements, fostering a sense of inclusivity and customization. We have also developed specific skincare lines for men, ensuring that all genders have access to skincare solutions.


Celebrating diversity, promoting equity, and fostering inclusion in the beauty industry is not just a trend; it's a responsibility and a reflection of our collective humanity.

4. Cultivating Inclusive Product Formulations: Personalized Solutions for Every Individual


Skincare products should cater to the diverse needs and concerns of all individuals. However, traditional beauty brands have often developed formulations that primarily target a specific market segment, neglecting the diverse range of skin types, tones, and conditions. This limited approach has failed to acknowledge and address the unique skincare needs of different communities.


JAN's View: Tailor-Made Solutions and Accessibility


While creating inclusive product formulations can be a challenge, JAN is committed to providing personalized solutions. Our tailor-made service allows us to create formulations from scratch for each customer, ensuring that their specific requirements are met. We understand that personalized solutions may come at a higher cost, but we believe that skincare should be inclusive and accessible to everyone, regardless of their skin type or condition.


5. Education and Awareness: Challenging Biases and Promoting Understanding


Education is a powerful tool in promoting DEI in skincare. Unfortunately, traditional beauty brands have not prioritized raising awareness about diverse skincare needs, debunking myths, and challenging biases. This lack of education has hindered individuals from making informed choices, embracing their unique beauty, and understanding the importance of DEI in skincare.


JAN’s View: Empowering Through Education and Advocacy


At JAN, we are dedicated to empowering individuals through education and advocacy. We believe that knowledge is key to fostering inclusivity and overall wellness. Our blog features informative articles, skincare tips, and myth-busting content that aims to educate and raise awareness about diverse skincare needs. We actively collaborate with wellness experts to provide valuable insights and guidance, not just on skincare but also on overall wellness. Moreover, we conduct workshops that cover a wide range of topics, including skincare, self-care, and mental well-being. These workshops aim to equip individuals with the knowledge and tools needed to make informed decisions about their health and wellness.


JAN will host its signature DIY skincare workshop on 21st Sep. Check it out here!


Join JAN in Embracing DEI in Beauty


At JAN, we are committed to embracing diversity, promoting equity, and fostering inclusion in skincare. We recognize the challenges faced by traditional beauty brands and strive to overcome them. Our mission is to celebrate the beautiful tapestry of humanity, ensuring that everyone has equal access to quality skincare solutions and feels represented in the beauty industry. Join us on this journey towards a more inclusive and diverse skincare landscape.


Connect with JAN


Visit our website to explore our range of skincare products that cater to diverse needs. Subscribe to our newsletter to stay updated on the latest skincare trends, tips, and promotions. Follow us on social media to join the conversation and be a part of our inclusive community. Together, let's celebrate beauty in every shade and embrace DEI in skincare.


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